Early Hours
Beverage Industry
Branding
Web design
Marketing
USA
2024
Early Hours is a refreshing CBD-infused seltzer designed to help boost productivity and promote focus. Crafted for those seeking a natural way to enhance their daily performance, Early Hours combines the calming benefits of CBD with invigorating flavors, offering a functional and enjoyable beverage experience.
Mission
The branding project for Early Hours aims to create a distinctive identity for this CBD-infused seltzer, positioning it as the go-to beverage for individuals looking to boost productivity and maintain focus.
The branding should emphasize the product's natural ingredients, calming effects, and its role in promoting mental clarity and energy throughout the day. The visual identity will appeal to consumers seeking functional beverages that fit seamlessly into their active lifestyles.
Challenge
The challenge was to develop a brand that effectively communicates the unique benefits of CBD in a consumer-friendly and approachable way. As the CBD industry continues to grow, it's crucial to differentiate Early Hours from other products in a crowded market.
The branding needs to convey both trust and wellness while maintaining a modern, fresh aesthetic. Additionally, the product must appeal to a broad demographic, from CBD enthusiasts to newcomers, while navigating regulatory challenges and establishing credibility in the wellness and beverage spaces.
